Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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on ambition

Tom Peters has some interesting ideas and exercises aimed at harnessing ambition. Here’s an example:

The output. The measurement of the progress towards the ambition, where talented people take pride in executing their personal accountability and continually add value through discipline, hard work and continuous learning.

Goals, targets and rewards focus talent on the performance parameters that will deliver.

To get going…

With a few like-minded people create a list of all the performance measurements you use. Analyse what type of behaviour the measurements reward. Ask yourselves if the rewarded behaviour really helps to achieve your ambition. If it does; do more of it. If it doesn’t; challenge your assumptions of having it as a measurement. Start a discussion on how you could measure the real value added of your business/department.

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