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happy to be red…

Our news on Dell joining RED is out… We couldn’t be more excited -as are others.  This will give both Dell and our customers an incredibly important opportunity to come together and save lives.

Sitting with Bono and Bobby Shriver this week one thing became clear – the underlying principles of RED are good for business.  It isn’t just based on giving – but rather on good business fundamentals which, have the the potential to make this something more lasting.

You’ll see much more from us on this in the coming months.  In the meantime,

BUY RED.  BUY DELL (PRODUCT) RED. SAVE LIVES!

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