Andy on Twitter

  • Amazon announces profits ⅓ of what street expected. Bezos becomes world's wealthiest person. That's just how the Zon roles...,
  • “Be the silence that listens.” — Tara Brach () (thanks ),
  • Wow! ,
  • Everytime I have to go back to the world I think "I just wish this company used for everything". ,
  • Every time I am "forced" to use Microsoft software it is nothing but a major disappointment - think the hardware might be ahead of software,
  • RR points to the sad state of the CMO. Succession is the major issue - aside from the turnover itself ,
  • Of to Christchurch. Brrrrrrrrrrr,
  • Stop whining about Facebook and Google and learn from them - spot bloody on! ,
  • Looking forward to reading this ,
  • Worth a read ,
  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • Connect

Competitive Analytics

Great post on competitive analytics. Never fails to amaze me how many PR Pros aren’t aware of all the great free services out there that can give them insight into how both their site and keywords are doing.

As much as we focus on messages as communicators, we also need to focus on keywords and their overall performance. Keywords are much more than search teams… they are the language the people are using to talk about your products. Moreover, this is where the communications and web strategy has to dovetail.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]