Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Xero Is Hiring In SFO

Xero, a terrific SaaS player in the small business accounting space is hiring for their US expansion. As a small business or start-up, there is probably nothing more important than managing your money.

I got involved with Xero for a simple reason (two actually, but more on that in a minute). Having built a number of my own businesses, nothing frustrated me more than the inefficiency and complexity of Intuit and the other accounting packages out there. They were just too cumbersome and time consuming. Xero is the answer and positioned for incredible growth in the US. They’ve already won thousands of customers with no marketing or sales effort.

They’ve also got an amazing team lead by Rod Dury (New Zealand’s most seasoned Tech entrepreneur) and backed by the likes of Peter Thiel and a stock market listing.

If you are interested, take a look at the first two opportunities here.

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