Andy on Twitter

  • On a more positive note .. great seeing all the people heading to the dawn services in Melb. Remembering all that served. ,
  • Qantas doesn't get that you can enforce stupid hidden fare rules or serve loyal customers well. You can't do both. ,
  • So tired of BS fares and rules at Qantas. Make it simple to fly and people will fly you more. ,
  • The arrogance is staggering. Moven has. CBA has. Westpac has. PayPal has. Maybe they only use cash at Apple. ,
  • Another example of Apple's ambivalence towards customers ,
  • Personality Research Says Change in Major Traits Occurs Naturally - ,
  • So right... Activist urges ‘fix’ for Silicon Valley - ,
  • Boom! Marketo ignites the real marketing platform wars - Chief Marketing Technologist ,
  • Coke declares content is king and the corp website is dead ,
  • delighted to help anyway I can,
  • it's just shocking how bad they are,
  • Fri and Sat are the same in Nth Sydney - broadband speeds collapse. Sick and tired of Telstra. ,
  • pathetic performance. Hard to be a fan of a rudderless team.,
  • Pathetic Blues performance. Big questions to ask about coaching and. Selection. No anchor. No strategy. ,
  • Another shocker by the Blues. They have no game maker orchestrating. What is Kirwin thinking.,
  • Inspired

What’s Next?

Change is always equaly parts terrifying and exciting.

This morning we announced that I’ll be moving on from CommBank. It’s been an amazing journey. We did what we set out to do, and then some.

In 2011 I joined CommBank with the specific aims of working with you to relaunch our Brand, enhance our marketing effectiveness and accelerate our momentum in digital, mobile and social.

We have made incredible progress on all fronts but more importantly have made it simpler and easier for our customers to engage and bank with us. Today they enjoy doing business with us more than any other Bank. Our brand and marketing resonates more than ever. And we are engaging our customers through industry leading applications and social platforms. I am enormously proud that our work together has had such a positive impact.

After a great deal of reflection I have decided that the time is right for me to leave CommBank and say “can” to new opportunities. This is in part due to the tremendous progress we have made together – and, in part, the passion I have for building great brands and engaging customers through technology.

It is has been a privilege to lead such an exceptional team and be part of such a remarkable story. It feels like we have compressed four years of work into two, and I appreciate the energy our team and Agency partners – especially Icon, M&C Saatchi and One Green Bean — have all brought to our work together. You can be very proud of what we have done for one of Australia’s most important brands and the positive impact you have all had on our customers.

More than anything though I feel very privileged to have got to know so many of you personally and shared in your lives – and hope that continues well into the future. 

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