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  • ... instead correlate TV to commercial outcomes, not online viewing ,
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What is the Purpose of Marketing

Interesting that Marketing would rank so lowly as a profession in which people are happy.

Is this because we are not clear on its purpose? And I am sure it has something to do with: “What’s striking about the list is that these relatively high level people are imprisoned in hierarchical bureaucracies. They see little point in what they are doing. The organizations they work for don’t know where they are going, and as a result, neither do these people.”

One Response

  1. By Casey Jones on September 19th, 2011 at 12:45 pm

    Retweeted the hell out of this. Did you notice that TWO of the top ten most hated jobs are Marketing jobs? #2 and #10.

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