Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Inspired

The Winds of Change

The winds of change are blowing again in the world of the The Larks.

The news is now out that I am fulfilling a long-standing goal to give Sophia, Zach and Kristen the experience of living down-under. We were literally packing to make this move almost four years ago when I got a call to see if I would be interested in coming back to Dell as Michael embarked on our transformation journey.

As I said to our team today, it has been an exciting four years and I leave enormously proud of all we have achieved together. Dell has an incredible marketing team and the marketing engine is firing on all cylinders. Most importantly, we are back in growth mode, have momentum and are taking share. It’s an awesome thing to see and be part of.

I am passionate about defining what you want from life and going for it – searching out opportunities where you can make a difference and create. And it’s that same view that has guided me in this decision. I love Dell and started working with Michael and the team almost 19 years ago. So know that as excited as I am about the journey we are about to embark on as a family and in our careers, I’ll do so continuing to support Dell as a raving fan and customer.

In July I’ll be joining Commonwealth Bank as their chief marketing officer. Helping lead one of the most important brands down-under is both exciting and a privilege. Commonwealth is one of the largest and most profitable banks in the world, the largest down-under and like us, growing nicely. They have more satisfied customers (see, you can’t escape NPS) than their two largest competitors combined. Their marketing team is strong having launched a terrific brand campaign. And best of all they are a Dell customer.

We will based out of Sydney, clearly much closer to our family in New Zealand.

I’ve learned an amazing amount from the team here at Dell along with the customers and partners – both vendors and our agencies — with whom I’ve worked.

I feel blessed to have had the privilege of working with so many great people – and know that an equal dose await me in Sydney.

Kia Kaha! Andy

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