Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Learned

The Tablet Debate

It seems that I ignited a bit of a debate around tablets in the Enterprise.

First, let’s be clear there will be an exciting opportunity to serve enterprises and consumers alike with devices of all shapes and sizes, including tablets and smartphones. But the key to delivering solutions that meet the needs of the enterprise market remains grounded in the notion of open, capable and affordable.

  • Open means open. Apps and content can be written and easily deployed – without vendor intervention. Carriers freely selected. Service partners and channels chosen based on relevance to the Enterprise, not relevance to the vendor. There is a choice of OS.
  • Affordable isn’t just referring to the single solution, it means the total bundle – virtual desktop, virtual apps, system, carrier plans, accessories are beneath the price bands seen today from the market leader. In part, that’s why we partner with Google and Microsoft and others to ensure we are enabling a comprehensive solution.
  • Capable means existing workloads run well – whether virtualized or through the browser. It also means the device is packaged with comprehensive enterprise services – from the remote recovery and termination through global remote support. And many Enterprises are looking for the same lifecycle and lifecycle management they have seen on the notebook.

Just because a device is doing well in the consumer market isn’t a proxy for success in the Enterprise market or for meeting all the needs of the Enterprise user. This is because there are a raft of issues that enterprises struggle with. Security is a big one and extends to being able to remotely manage the workloads they need (install, update, wipe, cloud base sensitive data, run Office, etc). As is the complexity of managing so many devices per user.

What I outlined yesterday was that some of our competitors in the consumer market have products that are doing well there and rightfully being looked at – as are ours – by enterprise buyers. 

What I didn’t say competitors would fail. Not even close. But then interviewees don’t write headlines and rarely do journalists.

A few folks had questions on my pricing comparison. First, the reporting is in Australia and being down under I was using $NZ based on a trip that morning to a retailer with a CIO customer to check out how they were merchandising computers. Take a look online and you will see 3G tablets around NZ$ 1,875.01 or, without the keyboard and a cheaper cover you are looking at NZ$ 1,634.00. Why would you want a keyboard? Well, the only way most Enterprises can justify that price is to set it up as the primary device.

Liberal headlining aside, innovation around tablets is opening the door to a raft of new technology and shining a light on the needs of users in the enterprise market. And that market – our largest – is one that we are very focused on and aim to compete in with purpose built solutions.

Also posted over on the Dell Blogs.

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