Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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The State of Journalism

From the Columbia School of Journalism and well worth a read… the report has some good perspectives… this got me thinking:

The digital media has grown into a landscape in which journalism ethics are viewed as relics of the past. Today, any product can literally buy positive reviews in a blogosphere that, by being penniless, gets easily corrupted. When planning a product launch with their client, advertising agencies often suggest the deployment of a “blogger army” (that’s the official jargon) to spread the right message on blogs and social networks. In the tech world, “Influential Bloggers” often means “Influenced Bloggers”.

The Columbia School of Journalism report sheds an interesting light on where digital medias are heading.  Their economics are in such disarray that publishers are desperate for new revenue models. In this evolution, ethics are likely to suffer collateral damage.

One Response

  1. By Daniela on September 16th, 2012 at 7:35 am

    Costa, kai apo edo soy stelno oli tin agapi mou se sena kai stin yheorpi oikogeneia sou.. I feel very priveleded to be a friend of you all. Hector is a very special soul, we all know that. A very enlightened person.. (kai poso hairomai poy toy ematha ego baglama!) Kali dynami aytes tis poly diskoles meres. Γεια σου φίλε μου Στελάκη Me para poly agapi,Giorgos Gavriilidis

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