The digital media has grown into a landscape in which journalism ethics are viewed as relics of the past. Today, any product can literally buy positive reviews in a blogosphere that, by being penniless, gets easily corrupted. When planning a product launch with their client, advertising agencies often suggest the deployment of a “blogger army” (that’s the official jargon) to spread the right message on blogs and social networks. In the tech world, “Influential Bloggers” often means “Influenced Bloggers”.
The Columbia School of Journalism report sheds an interesting light on where digital medias are heading. Their economics are in such disarray that publishers are desperate for new revenue models. In this evolution, ethics are likely to suffer collateral damage.