Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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The Simplest of Things Are The Big Things…

Too often innovation is centered on creating the next new thing rather than innovating around the most commonly used apps and usages. Like accounting. Or spreadsheets. Or calendars. Schmidt gets at this well – and the need to make whatever you do mobile. Killer points.

“Companies are about sharing,” Schmidt said. “One of the new things in the last five years about the web is that it enables sharing-sensitive apps.”

He continued, “I think of calendars as incredibly boring, but I’m wrong, calendars are incredibly interesting because they’re incredibly shared. So from a computer science perspective, all of a sudden we have our top engineers who want to build calendars. I’m going, what’s wrong with you guys? But in fact it’s a very interesting example. Spreadsheets are similar, the most interesting spreadsheets are highly, highly interlinked, something I didn’t know, and was not possible with the previous technology — Microsoft technology made it very difficult because they were not built in that model.”

Schmidt also recommended to the executives present that “You should always put your best team on your mobile app that enables your service. The answer should always be mobile first.”

One Response

  1. By Bharat on July 4th, 2012 at 8:32 am

    Google media tools are definitely very hlfpeul. I am starting my journey through social media and I am using Google reader to subscribe to blogs I find interesting. Google docs is a tool I began to use last semester to keep track of all the documents in my team, we also used it as a communication tool. I would recommend for anyone that is not using any of these great services that Google offers, to start using them. They are great to manage time and information and I plan to continue using them.

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