Andy on Twitter

  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
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The New News Platform

We tend to get caught-up in the obvious. Like, Twitter has become a news platform. It was that at birth. Ok, it wasn’t CNN, but it was and always has been “my” news platform.

Now it’s increasingly the news platform. The source for what’s breaking that matters. The source for instantly building and getting your own river of news.

To follow the rugby scores of my favorite teams the Web’s usefulness declines the further I get from my desk. And it’s pretty useless on my desk. That’s because the news channels are audience-centric on a geographical basis – this is partly a result of poor management, but also a result of limiting industry business models.

The future of these organizations is along the lines of Twitter – which is subject and content centric.

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