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On Trust

If you don’t follow the Edelman Trust Barometer, you should. Some key points from Steve’s latest blog post:

  • There’s been a decline in trust in "a person like myself" and regular employees, arguably because of "over-friending"
  • Trust in credentialed experts (70%) and company technical specialists (64%) is soaring
  • Informed publics (media consumers) need to hear things three to five times for it to effect a behavior change
  • To stand out and build trust, businesses must activate internal thought leaders across several spheres of media

I also thought this construct was pretty good. My only concern is that the various leaves are obscured in the river of news.

image

3 Responses

  1. By Pebbles on November 15th, 2011 at 11:55 pm

    Dag nabbit good stuff you whippnersappers!

  2. By bfyzexqfgt on November 16th, 2011 at 2:32 am

    gJyCUX tdaplxolxror

  3. By icdislfjfso on November 18th, 2011 at 4:32 am

    c0g95l mojbqdndxvnx

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