Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
  • Inspired

On Collaboration

In Silicon Valley, Collaboration is critical to success. I saw that in a number of ventures. I wonder how many NZ companies have a collaboration strategy. Some great quotes to round this point out.

When you obsess about the customer, you end up defeating your competition as a byproduct,” said K.R. Sridhar, the founder of Bloom Energy, a fuel-cell company. “When you are just obsessed about the competition, you end up killing yourself” as a byproduct — “because you are not focused on the customer.”

Sure competition here is sharp-elbowed,” said Reid Hoffman, a co-founder of LinkedIn. “But no one can succeed by themselves. Apple today is totally focused on how it can better work with its [applications] developer community.” It cannot thrive without them. “The only way you can achieve something magnificent is by working with other people,” said Hoffman. “There is lots of co-opetition.” LinkedIn competes with headhunters and is used by headhunters.

As a side-note, I wonder how many politicians have a list of critical issues they are willing to collaborate with the competition on.

Read more over at the NYTimes

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