We are big Teligent users at Dell and have invested a great deal in building our communities. Was interesting to see this synopsis of a whitepaper authored by Teligent pop-up on Mashable. Lots of good points and learnings – many which we have institutionalizes. These two are critical:
Highlight Influential Members: Influential members in a community have a direct impact on the behavior of other users in the community. By engaging and highlighting your biggest fans, you’ll empower them to help shape and grow your community.
Reward Members in Pixels, Not Pennies: If Foursquare has taught us anything, it’s that people will do a lot for a little digital recognition. Making a leader board, developing badges, or another effort to reward participation with recognition in the community will be an important component of a world-class community.
One point implied in their paper but not called out explicitly is that for great online communities to thrive the proprietor, in our case – Dell, has to recognize that it isn’t their community. The community belongs to the members. At best you get to curate content and be a great custodian.