Andy on Twitter

  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
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On Building Communities

We are big Teligent users at Dell and have invested a great deal in building our communities. Was interesting to see this synopsis of a whitepaper authored by Teligent pop-up on Mashable. Lots of good points and learnings – many which we have institutionalizes. These two are critical:

  • Highlight Influential Members: Influential members in a community have a direct impact on the behavior of other users in the community. By engaging and highlighting your biggest fans, you’ll empower them to help shape and grow your community.

  • Reward Members in Pixels, Not Pennies: If Foursquare has taught us anything, it’s that people will do a lot for a little digital recognition. Making a leader board, developing badges, or another effort to reward participation with recognition in the community will be an important component of a world-class community.

One point implied in their paper but not called out explicitly is that for great online communities to thrive the proprietor, in our case – Dell, has to recognize that it isn’t their community. The community belongs to the members. At best you get to curate content and be a great custodian.

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