Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Learned

Lets Not Regulate the Unregulatable

Blogging isn’t a business. Its an act of human expression.

Blogging isn’t media. It is a conversation.

Blogging isn’t regulatable. It would be like trying to regulate conversations at the pub or telephone calls.

What the regulators in Australia need to understand is that we are past the tipping point. Communications have shifted from the lips to finger-tips (and will likely shift back again). Just because I choose to express myself here – in written form, doesn’t give anyone the right to regulate without challenging my right to free speach. Surely as the efficiency of communications grows, we should fan those flames, not regulate them. What next – Chatter streams, Facebook pages, Twitter feeds, Text messsages.

Lets be clear, some “bloggers”, using the utility of blogging platforms, have become quite successful media enterprises. But they possess nothing like the infrastructure or economic foundation to survive regulation. Moreover, here is what those who want to run interference on public discourse would have you beleive:

“The news media are those that gather, analyse and disseminate news, often with their own opinions added.”

So, in short, absolutely any public conversation that happens in any form is “news media” – especially if it happens in a written form? While we are talking about boundaries then, where start regulation and government start, and where does it stop?

It seems it stops at about 300 page views a week. Which would make this a regulatable blog. Really? Blogs foster sharing of knowledge and competitivness. They are platforms for learning and listening. What seperates them from media outlets isn’t traffic or news but rather the conversations that occur on them.

Lets put those tax payer dollars to better use. Kids are going uneducated. We have too many living beneath the poverty line. We need crtical infrastructure now to lay the foundation for growth. What we don’t need is more beuracracy focusing on social media.

4 Responses

  1. By Nigel Abbott on March 5th, 2012 at 3:58 am

    We love conversation, sharing, insight and therefore learning. Oh – I forgot choice. Please leave us choice or the game is over.

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  3. By Innocent on April 16th, 2012 at 10:52 pm

    I LOVE this group of photos. It’s plabobry their non-traditional approach. The color is so fun, and it feels like you really caught the color of their relationship. Beautiful work!

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