Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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IT Efficiency

Robin Johnson, Dell’s CIO, speaks to how we are driving efficiency through virtualization.

Two years ago, the company was considering building an additional datacentre at the cost of $200m to $300m.

Now, thanks to virtualisation, the company has boosted processor utilisation rates beyond the 20 per cent it was getting previously and it plans to decommission about 8,000 servers by January 2010 – just under a third of its 25,000-strong server estate.

"The question was ‘How can we use the 80 per cent of the server [processing power] that is not being utilised?’.

"We went down a very aggressive virtualisation path and are achieving consolidation ratios between 5 to 1 and 10 to 1, depending on the class of application.

"We have gone from an ever-expanding infrastructure footprint and needing an extra datacentre, to closing down two datacentres this year."

.. The company has also invested in other efficient technologies, with thin client devices used by about five per cent of its 10,000 desktop users and virtual desktop software deployed in all of its call centres.

Johnson said the company is approaching the point where only 50 per cent of the IT budget is spent on running its systems, lower than the industry norm of 70 per cent.

One Response

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