Andy on Twitter

  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
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  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
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IBM & The three sheep

I have no idea why IBM would put an image of three sheep in this box on their Services home page… bizarre…. made me laugh though… I mean, do the sheep help “solve the tough challenges facing your business”…

image

One Response

  1. By Edw3rd on January 7th, 2009 at 7:20 pm

    I’ll take a shot at it: restless people laying awake in bed at night were once told to count sheep to distract them into a restful slumber… so, see? with IBM you won’t have a problem getting to sleep!

    I’m guessing it’s a behavioral ad… you weren’t just searching for Ambien were you?

    regardless, it’s a lame ad

    But it’s not like they can just run price & item laptop ads, can they?

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