Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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How To Be Productive (A Workaholic…)

I like these suggestions. though they needn’t define you as a workaholic – they are equally applicable for just being productive. I like these two suggestions:

  • Broadcast your communication preferences. Don’t be shy about letting people know you prefer email to phone calls, and update your status message so coworkers know when you’re around.
  • Pick a social network for each persona, and be strict about who gets in. Maybe Facebook is for friends and LinkedIn is for business. Or maybe you have a secret identity on Facebook for your buddies or a password-protected personal blog. The web offers many wonderful tools for updating folks about your personal life, but the best ones offer you a way to keep others out. Use these filters, especially if you don’t want to offend coworkers or clients with the latest tale about your ex. Don’t rely on them not finding you. They can — and will.

I agree with the latest Pew Report:

The divisions between personal time and work time and between physical and virtual reality will be further erased for everyone who is connected, and the results will be mixed in their impact on basic social relations.

Some of the other highlights from the report:

  • The mobile device will be the primary connection tool to the internet for most people in the world in 2020.
  • The transparency of people and organizations will increase, but that will not necessarily yield more personal integrity, social tolerance, or forgiveness.

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