Andy on Twitter

  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
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Hagel Interview

Interesting conversation with John Hagel. I like these points…

  • The need to shift from firewall around the company mentality to a modularized firewall around core company IP
  • How you cannot participate in knowledge flows for very long if you are only a “taker”
  • The importance of face-to-face in building trusted relationships
  • The importance of having hyper-local face-to-face components in large online community
  • The balance between the need to increase the number of partners we engage with with the need to build deep relationships in order to allow knowledge flow
  • The talent Dilbert paradox and how talent is motivated by the talent development
  • How you need a high growth strategy to attract and keep talent
  • The importance of the “collaboration curve” in scaling the organizational learning, which they described in detail on their new blog – The Big Shift
  • The importance for companies to start adopting a federated view/architecture for their online community efforts

Speak Up — Add Your Thoughts

Connections

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