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Five Reads

  1. Framing is a skill all marketers need to master. Aaker has some keen observations on why marketers can learn about the power of framing both from both Republicans, who are so good at it and also the Democrats, who are so bad.
  2. Get those creative juices flowing through day dreaming.
  3. And then Steve said let there be an iPhone. A great read on how the iPhone was born.
  4. The end of the power of Wintel with the makers. HP recognizes MSFT and Intel as competitors.
  5. Pinterest is now ready to sell you things

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