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Facebook Atlas

Interesting move by Facebook to acquire Microsoft’s Atlas capability. As Facebook continues to evolve its measurement tools and services this could be valuable as they revamp the core technology. By owning the ad server they should be able to better track ‘attribution’ (what we do after we see an ad), even if we don’t click on the ad. Better insight into conversions equals a bigger slice of the advertising pie.

You can read more over at Facebook.

 

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