Andy on Twitter

  • Good tips for fundraising. But, first step is to understand how ready you are by getting everything investors need… ,
  • Great tips from a deal maker and good observations on use of machines learning and AI to build better services… ,
  • Great read - love that is smashes the rampant ageism and myth of youth ... Alan Patricof: An Ageless VC Makes a Spl… ,
  • Some of the best music you'll ever listen too... stacked-up and ready to stream ,
  • Warm up for the Sydney to Hobart. ,
  • The power of brand influencers - interesting read. Interested in views on their methodology - might work for US mar… ,
  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Dennis clearly doesn’t understand that a BYO challenge for the last AC was well past 200m. Unless you sailed Oracle… ,
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Enchantment

Like David, I’m in the middle of Enchantment – Guy’s new book. And really enjoying it. His many ideas combine old stalwarts with some fresh thinking. David pulled out four I liked and I’ll add more over the week. I especially liked the second one:

  • Build an ecosystem. If the offering can be surrounded by a meaningful system of entities and complement (add value) and support the brand, it will have a more solid connection and will have created barriers to competitors. Apple is the gold standard with the huge number of apps, the communities of users, the blogs, the consultants, the Apple store, the conferences, and on and on. To create an ecosystem, a firm needs to find a worthy concept, communicate, create evangelists, encourage involved communities, and be open to participation and criticism.
  • Separate the believers. In implementing a concept intended to achieve enchantment make sure all the employees and partners are on-board. You cannot create enchantment if the “sellers” are not all drinking the Kool-Aid. The Macintosh in the mid-1980s put the division in a separate building with Steve Jobs in charge so that the effort was not contaminated by the rest of the firm with their “mass market” mentality. Zappos.com discourages non-believers by offering $4,000 to new recruits to leave the firm.
  • Frame the competition. The focus is always on managing our own brand, making sure that we know what it stands for, and that this vision is communicated to the marketplace. But framing the competition can have an equally strong impact on preference. In 2010, Steve Jobs responded to critics that thought that Apple excessively controlled iPhone applications, by pointing out that it was true that those who want porn are better off with Google’s Android products. Android phones were thus positioned for porn users.
  • Illustrate the salient point. There is a tendency to focus on factual data supporting functional benefits because it seems persuasive, credible, and informative. But it is usually boring and hard to connect. So bring the data to life by illustrations. Talk about cost of few per year instead of miles per gallon. How long a donation will feed a child instead of monetary amount.

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