Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Email Eagnerness

One of the more challenging aspects of moving to Australia has been adopting to the pace of communications.

In the first few weeks I reported my Blackberry as not working several times, only to discover that the pace of email after hours slows to a crawl or evaporates entirely. As the productivity debate rages in the media down here, I can’t help but smile at how Australia has all but rejected the idea that just because you are tethered to the network you should be ready to work.

Compare this to the US where an email unanswered in minutes draws expressions of concern, confusion and outright outrage.

I’ve been slowing the pace of my email for two simple reasons. First, if it needs to happen real-time it is generally happening in Twitter or Chatter. Second, I’m carving my day up more into working chunks and only looking at email in specific windows. I’m also doing my best to do Saturday’s email and Internet free.

While Australian businesses should look at the velocity of their communications – they are slow by any standard, they don’t need to embrace the connectedness rife in the US. While email tempo isn’t an indicator of productivity focus is.

The question is going to be how do we increase focus and mindfulness in the workplace while maintaining our velocity.

Speak Up — Add Your Thoughts

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