Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Does New Media Act for the Brand

FT points to the massive dominance Facebook and Google have over digital spend – about 75% of all new digital spend in fact. And that soon digital will eclipse television in terms of spend. Paul Frampton, chief executive of Havas Media Group UK, says they are “black boxes” that have too much power.

“They don’t give agencies or the brands access to their algorithms and the data being mined are for Google and Facebook — and not for the brand.”

Yes, except we as advertisers have access to massive amounts of data from both. As a result we can do fine grain targeting and drive ever increasing efficiency even as prices increase. So, perhaps it’s a grey box. 

Not touched on is whether the increase in share of media wallet is a result of us doing more in digital, or, significant increases in prices. Both are happening. What we are doing is moving more within the digital wallet as well – less to Yahoo!, Linked-in (barely noticeable at Cannes), Bing and others.

I’ll let you read the rest but what amazes me is how absent the marketer is from these conversations. Lots of agency folk, buyers and consultants. The reality is the shift is being driven by clients.

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