Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Change Vs. The Act of Change

We all want to change something. Normally our consciousness of what we want to change is high.

We want to loose weight. Stop smoking. Get fit. Help those without homes. The list is long.

The challenge isn’t the change we seek, its the act of change. As humans we are particularly ill disciplined, generally directionless and of low awareness. The more we close the gap between the what and the how, the more effective we become at driving change. This requires we look at new systems for organising and orchestrating change.

Kathleen Sutcliffe – a Bloomberg distinguished professor at John Hopkins – summed it up nicely:

“Becoming more alert and aware, discerning when we need to make modifications, is what organizing is all about”

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