Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Learned

Be Careful with User Feedback

This story on Nokia’s demise gets at the real issue behind why so many companies fail to innovate. They listen to users. It’s the one mistake Apple didn’t make. Nokia did, as told by its lead designer:

“That is a pain point for me, because by far they didn’t invent the touch screen phone, we had applications, we had internet phones, we had all that functionality . . . but all of our user testing pointed to the fact that no-one wanted touch phones.”

That feedback look then results in lack of urgency.

“We realised at Nokia that touch was increasingly important and were working towards doing it, but when a company is really busy holding on to what it has built, it is difficult to put enough of a push towards something so drastically new and engender urgency in it,” he says.

“Kudos to Apple though, they had absolutely nothing to lose by taking the risk of re-thinking the interface in such as way, as it was their introduction to the market.”

Speak Up — Add Your Thoughts

Connections

  • Learned
How did you connect?   [?]