Andy on Twitter

  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Dennis clearly doesn’t understand that a BYO challenge for the last AC was well past 200m. Unless you sailed Oracle… ,
  • And that’s the point - Amazon is a boost to SMBs and entrepreneurs locked out by big retail. And so much for big br… ,
  • Little evidence in here of impact in meetings but suspect the same applies. Laptops Are Great. But Not During a Lec… ,
  • To Grow Talent, Don’t Move Fast and Break Things — Move Slow and Build Them .. so right ,
  • Who cares if it is. NZs PM is doing the right thing. ,
  • Great win for and cool work by ,
  • The pressure to use all those extra characters is too much...,
  • Connect

The Marriage Of PR & Consulting

Paul covers the acquisition of Financial Dynamics by management consulting firm FTI last week. He’s beaten me to the punch on several thoughts I had on reading this in the FT:

  1. ‘Technical communications’ boutiques and agencies (IR, crisis comms, change management, positioning, etc.) have a natural synergy with large consulting firms.
  2. The synergy isn’t just in practice area, it is also in working model.
  3. As the larger (McKinsey) and more niche consulting firms look for growth outside traditional services there will be more M&A in this area.
  4. There are a large group of agencies of all shapes and sizes that would die a certain death inside a management consulting firm. Culturally they are not a fit and the client has an expectation of them that would not be fulfilled by the working practices of say, a McKinsey.

Here is what Paul had to say in The Holmes Report:

Nevertheless, the possibility that other management consulting or professional service firms might take an interest in public relations consultancies—particularly those at the high value-added end of the business—is intriguing, and many PR agency principals believe their firms have more in common with the consulting business than they do with the advertising business, which traditionally has been the biggest buyer of public relations agencies. Charles Watson, chief executive of FD, says financial PR has more in common with consulting than with the advertising agency businesses and predicted that there could be “other similar transactions to come. There is a growing recognition on the part of the consulting business that reputation and risk management and communications are becoming more important issues for their clients at the CEO level.”

One Response

  1. By David Phillips on September 19th, 2006 at 3:44 am

    How right.
    It is long overdue.

Speak Up — Add Your Thoughts


  • Connect
How did you connect?   [?]