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Not Getting Coverage? You Might Try Sueing Someone…

 Adfreak covers what is one of the weirdest law suits in recent weeks?

Kitson, a Hollywood fashion boutique… claims that Us Weekly has caused the store harm by refusing to give it any publicity lately. Kitson is “favored by young celebs such as Lindsay Lohan, Paris Hilton and Denise Richards,” so it’s the sort of place the celeb-centric press tends to publicize endlessly. Indeed, Us Weekly used to do so, notes the article in the Los Angeles Times. But now, says Kitson’s owner, a falling out with the boutique has prompted the magazine to avoid any mention of it. And this systematic shunning “is costing the store $10,000 per week,” the suit alleges. If the boutique’s legal action is successful, will it establish a right for places like Kitson to get tons of ink in venues like Us Weekly? Stranger things have happened, though not many.

“Systematic shunning”? Isn’t that something PR people deal with every day?

4 Responses

  1. By David R on September 17th, 2006 at 1:49 am

    No company has the right to media coverage.

    But look at it another way – here’s a retail store that is putting a ‘hard’ cash number on the value of its PR. Not very often you see that.

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  3. By dresses on October 13th, 2006 at 5:07 am
  4. By dresses on October 13th, 2006 at 5:07 am

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