Kerry continues to miss the point of effective messaging.
As a combat veteran, I want to make it clear to anyone in uniform and to their loved ones: my poorly stated joke at a rally was not about, and never intended to refer to any troop [sic].
I sincerely regret that my words were misinterpreted to wrongly imply anything negative about those in uniform, and I personally apologize to any service member, family member, or American who was offended.
It is clear the Republican Party would rather talk about anything but their failed security policy. I don’t want my verbal slip to be a diversion from the real issues. I will continue to fight for a change of course to provide real security for our country, and a winning strategy for our troops.
Translated this reads along the lines of:
- I didn’t say what I really said!
- If you misinterpreted what I really didn’t say,
your problemI’m sorry,
- Republicans continue to be worthless, uneducated slugs and what I meant to say is that if you don’t get a good education you could end-up like them,
- It’s really a bugger when others report what you say.
How hard is it to say “I’m sorry”. As in, “I’m sorry for harping on about this but it’s such a great example of bad communications followed by bad messaging and irresponsible leadership”.