Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Consolidation In Analyst Land

Mike Rothman points to continuing consolidation in analyst land as Yankee starts to flex its muscles on the back of activity from Ovum. This also reflects the continued bifurcation of the analyst market – “Big Gorillas” offering packaged insight and events vs. “Nimble Nats” offering strategic insight, commentary and thinking. Given that the “Nimble Nats” are very content and market centric I also wonder if they wont be targeted by the media companies (CMP, CNET) for acquisition or at least strategic partnerships.

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