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Apple PR Live!

The latest little PR brouhaha as to do with Apple’s PR Machine being caught on tape. I never ceases to amaze me how the media relish exposing PR… And this from Valleywag

This is why Apple is really screwed if it ever loses Steve Jobs: He’s the only guy at Apple who can actually pull off this act and handle the press convincingly while parroting the party line. Everyone else at Apple who’s even allowed to speak to reporters just ends up looking robotically defensive when they try to erect a Jobsian reality-distortion field.

This is the challenge with building a company brand around one person. Sooner or later one can’t move without the other and all subsitutes look shallow.

4 Responses

  1. By Phil Gomes on November 20th, 2007 at 9:13 am

    Hey, Andy,

    Discussed the same phenomenon here with regard to Chris Anderson’s naming-names exercise:

    Offers some explanation as to *why* some members of the media enjoy beating up PR people.

  2. By admin on November 21st, 2007 at 7:27 pm

    It’s funny the PR profession hasn’t fired back. Publications are the masters of spam, intrusive advertising, and suspect marketing schemes… And yet the jounralists that work those publications live in some place where they are not at fault…

  3. By jen_chan, writer on November 30th, 2007 at 2:17 am

    Then I guess this is all in favor of Steve Jobs. He’s got the whole company under his wing now. The idea that the rest of the Apple crowd won’t be able to achieve the same success without their main guy is certainly shows just how dependent they are. But in every organization, there is always somebody who emerges to replace what has gone. If Apple ever loses Steve Jobs, somebody will have to take his place.

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