Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Learned

Productivity Booster #1: Use Email as Intended

I’ve been asked several times in the past week for tips on how to be more productive. I’m going to post thoughts for comment. Hopefully they’ll help.

Asana is great for tracking tasks across a team. Rather than email tasks, use Asana and keep track of progress as well as discuss the task. You’ll cut down the email ping-pong, sleep easier knowing where people are at on tasks, and declutter your inbox.

A task is implicitly a communication but email wasn’t designed for that kind of communication. Use email as intended…

Team Asana have been running a great challenge to actually go without email. I like it.

For those frustrated by Asana’s lack of offline support, try the weirdly names Hill88 app for Asana.

Speak Up — Add Your Thoughts

Connections

  • Learned
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