Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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The Cascade Of Influence

Tom highlights how the cascade of influence is changing – using the LonelyGirl15 (LG15) story. Turns out that LonelyGirl15 (LG15) is in fact and aspiring NZ actress – and – that the videos were anything but amateur.

The first parts of the story were published in online sites, then came the major newspapers: New York Times, Chicago Tribune, LA Times with their coverage. Their stories then helped spark the interest of TV and radio news crews.

The LG15 story is not an important story in itself, but it is an important news story. This is not a contradiction, it is a description of its place in our culture.

The LG15 story shows how the media functions, how they influence each other. It shows how the media networks: blogger, citizen, mainstream, and anything in-between — push/pull news stories up into the broader mediasphere.

To get into the broader mediasphere, it seems news stories often have to make it into flagship publications of journalist rigor, such as the New York Times, Chicago Tribune, LA Times, the Wall Street Journal,  and The Times (London.)

Tom says it well in an earlier post.

Yes, the subject matter of this story was not about anything that matters that much. But imagine this same type of cooperation on really important stories–that’s what excites me.

There is always intense competition to be first with a story–but that is good. And it is complimentary competition rather than adversarial. There is no such thing as bloggers versus mainstream media.

This is the media model for the future: a mediasphere that uses the best qualities of professional media combined with relentless pursuit of information by citizen journalists. That’s a potent formula that bodes well for our society, IMHO

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