joining communities… December 20th

Particpatory Comms

This is interesting… faking community participation, not good…

Rich Kulawiec writes in to let us know that Sears.com and Kmart.com (owned by Sears) have been inviting visitors to those sites to “join our community.” However, rather than joining any actual community, what you appear to be doing is installing spyware that reports on your every move online.

Larking about joining communities…

  1. Tom O'Brien @ 8:48 am December 21st

    Nice Catch – just in time for the 2007 WOMMA Hall of Shame nominations!

    http://humanvoice.wordpress.com/2007/12/21/sears-kmart-want-to-spy-on-you-womma-hall-of-shame/

    TO’B

  2. Sears & KMart want to spy on you . . . WOMMA Hall of Shame « A Human Voice @ 8:50 am December 21st

    [...] Yeah right! OK people, let’s keep building the trust.  (Hat tip to The Daily Lark.) [...]

  3. links for 2007-12-24 at iJump.co.nz @ 10:21 pm December 23rd

    [...] The Daily Lark » Blog Archive » joining communities… (tags: community publicrelations casestudies) [...]

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