Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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joining communities…

This is interesting… faking community participation, not good…

Rich Kulawiec writes in to let us know that Sears.com and Kmart.com (owned by Sears) have been inviting visitors to those sites to “join our community.” However, rather than joining any actual community, what you appear to be doing is installing spyware that reports on your every move online.

3 Responses

  1. By Tom O’Brien on December 21st, 2007 at 8:48 am

    Nice Catch – just in time for the 2007 WOMMA Hall of Shame nominations!

    http://humanvoice.wordpress.com/2007/12/21/sears-kmart-want-to-spy-on-you-womma-hall-of-shame/

    TO’B

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