Andy on Twitter

  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Dennis clearly doesn’t understand that a BYO challenge for the last AC was well past 200m. Unless you sailed Oracle… ,
  • And that’s the point - Amazon is a boost to SMBs and entrepreneurs locked out by big retail. And so much for big br… ,
  • Little evidence in here of impact in meetings but suspect the same applies. Laptops Are Great. But Not During a Lec… ,
  • To Grow Talent, Don’t Move Fast and Break Things — Move Slow and Build Them .. so right ,
  • Who cares if it is. NZs PM is doing the right thing. ,
  • Great win for and cool work by ,
  • The pressure to use all those extra characters is too much...,
  • Connect

And Now, In the “Get A Freakin Clue” Category We Have…

The new "Juicy Fruit Blog" – Unfortunately we’re going to drive a ton of traffic and attention their way as we point out what happens when interactive marketers fail to understand what a blog is and slap the word "Blog" on some Flash-like animation and marketing hyperbole. Is it a game? Is it a web site? It definitely ain’t a blog. Get a damn clue!

Michael and Heather also take a swipe. Train-wreck is a nice way of describing this marketing SNAFU.

2 Responses

  1. By Blake on September 13th, 2005 at 9:06 pm

    Looks like Juicy Fruit has found themselves in a ‘sticky’ situation.

  2. By Roger on October 14th, 2005 at 6:43 am

    It is really shocking to me that there is such an “outcry” over something that is so obviously fictional. Is there any reasonable, thinking human out there who can’t see that this is just a funny story.

    This is advertising, probably targeted at 12-year-olds. It is a narrative of boy/women stuck together by a pack of gum.

    You guys are blogging about it as if it doesn’t live up to your bloggers’ “code of ethics.” It is a story. it is absurd. It is entertainment.

    Why is this difficult to understand?

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]