Andy on Twitter

  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
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Tiring….

All this nonsense it getting to be too much. Advertising is dead. Branding Is Dead. Everything is dead… Oh my goodness… Give me a break. Seems all you need to score a page in a prominent magazine is to declare something dead. The blogs are entertaining though…

Proclamations such as these cloud what is really happening. We’re going through one of the most challenging, energizing periods of change marketing has ever seen. eMarketing is redefining the cost structure. Citizen journalists, blogs and the web are altering the information landscape. Buyers are becoming active recommenders and reviewers. New brands are being created at a faster and faster pace, and being made to a broader and broader audience. And the Long Tail is changing the way we think about our inventory, distribution and product mix.

Nothing is dying. It’s all changing. It’s all alive and well. It will all be very different. Sleep easy.

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