Andy on Twitter

  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
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Tiring….

All this nonsense it getting to be too much. Advertising is dead. Branding Is Dead. Everything is dead… Oh my goodness… Give me a break. Seems all you need to score a page in a prominent magazine is to declare something dead. The blogs are entertaining though…

Proclamations such as these cloud what is really happening. We’re going through one of the most challenging, energizing periods of change marketing has ever seen. eMarketing is redefining the cost structure. Citizen journalists, blogs and the web are altering the information landscape. Buyers are becoming active recommenders and reviewers. New brands are being created at a faster and faster pace, and being made to a broader and broader audience. And the Long Tail is changing the way we think about our inventory, distribution and product mix.

Nothing is dying. It’s all changing. It’s all alive and well. It will all be very different. Sleep easy.

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