Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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More On Transparency…

This time from Chris Shipley:

In a blogosphere of connected, fast-breaking posts, you can’t control the story. It’s that simple. Paradoxically, the best way to control a story is to let it go. The more openly and honestly you expose the corporate story — the more transparent the company becomes, the better off your company will be.

Nothing new there. In fact anyone that’s had to deal with El Reg or C/Net will be pretty familiar with this credo.

What is new is the thinking behind and on David Berlin’s Media Transparency Channel. All credit to David for engaging in conversations rather than just transmitting. His latest post has some of my comments on PR Transparency. I think David is the first to shine light on the symbiotic relationship between media and PR – and the transparency conundrum that results.

“It’s about journalists figuring out how to best deliver transparency without being disrespectful to the people that give them their competitive advantage (as journalists).”

I’m working a longer post on this so will leave it at that for now. David and Chris make the right point which is embrace transparency before it embraces you.

Speak Up — Add Your Thoughts

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