Andy on Twitter

  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Dennis clearly doesn’t understand that a BYO challenge for the last AC was well past 200m. Unless you sailed Oracle… ,
  • And that’s the point - Amazon is a boost to SMBs and entrepreneurs locked out by big retail. And so much for big br… ,
  • Little evidence in here of impact in meetings but suspect the same applies. Laptops Are Great. But Not During a Lec… ,
  • To Grow Talent, Don’t Move Fast and Break Things — Move Slow and Build Them .. so right ,
  • Who cares if it is. NZs PM is doing the right thing. ,
  • Great win for and cool work by ,
  • The pressure to use all those extra characters is too much...,
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Edelman On Trust… Transparency

Edelman significantly thickened PRWeek with a chunk of it’s 2005 Annual Trust Barometer. Kudos for a) doing marketing and thought-leadership, something that most agencies seem to be asleep at the wheel on; and b) for a really timely piece of research. One quote really captured my attention:

“Sacrifice control and perfection of a message for speed and free-flowing discussion. The paradox of transparency holds that companies benefit more when they disclose fully what they know – bad or good – as soon as they know it. This is truer than ever.”

And this:

Employees and “an average employee like me” are more credible than CEOs.

Communicators are still way over-vectored on the c-suite and on broadcasting it’s voice. Too much of a companies communications channels are vectored to the top of the pyramid. Blogs are a revolutionary force in this respect. They run against what communicators have so long fought to do – keep the voice of the employee under wraps. As blogs liberate the voice of the company they’ll, somewhat ironically, become the most potent force for restoring the credibility of corporations. Look no further than Scoble at Microsoft to see this in action…

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