Andy on Twitter

  • Dalts = hardest working, gutsiest leaders I know. The finest of sportspeople and bloody nice guy ,
  • Mich colder here than the Sth of France. Just saying. No morning swim today. ,
  • Amazing sail by . Boats look similar in terms of raw speed but better setup and smoother. So g… ,
  • So proud of all the amazing sailing and beautiful boat,
  • Watching on EK from Nice to Dubai. Go boys go! Thanks Emirates!!!! And for backup feed ,
  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
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Edelman On Trust… Transparency

Edelman significantly thickened PRWeek with a chunk of it’s 2005 Annual Trust Barometer. Kudos for a) doing marketing and thought-leadership, something that most agencies seem to be asleep at the wheel on; and b) for a really timely piece of research. One quote really captured my attention:

“Sacrifice control and perfection of a message for speed and free-flowing discussion. The paradox of transparency holds that companies benefit more when they disclose fully what they know – bad or good – as soon as they know it. This is truer than ever.”

And this:

Employees and “an average employee like me” are more credible than CEOs.

Communicators are still way over-vectored on the c-suite and on broadcasting it’s voice. Too much of a companies communications channels are vectored to the top of the pyramid. Blogs are a revolutionary force in this respect. They run against what communicators have so long fought to do – keep the voice of the employee under wraps. As blogs liberate the voice of the company they’ll, somewhat ironically, become the most potent force for restoring the credibility of corporations. Look no further than Scoble at Microsoft to see this in action…

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