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A Manifestation of the Medium

Interesting idea Tim:

You may think I’m getting obsessed with Google News these days. I assure you I’m not but I did think it was quite revealing that when I searched on ‘Edelman Walmart blog’ I got twelve news responses. When I used the site to search for blogs with the same criteria I got 1,458 responses. That means for every news item there were over 120 blog mentions. Going back to my HP item the ratio was more like 1.5 blog mentions to each news item. I guess this shows how the blogging world works.

Neither of us have the time to validate this but I suspect that they vast majority of the blog posts are “echoes”.

The echo in traditional media tends to be word of mouth and email chatter. The echo in the blogosphere tends to be text reposts – as in “Nice post on Tim’s blog – I agree…”.

So, while it would appear that there is more activity, that activity is a manifestation of the medium. The blogosphere in effect becomes a barometer of interest with one of your audiences – bloggers, and their constituents. What it isn’t – necessarily – is a reflection of interest by your target audience.

See Katie on this as well…

2 Responses

  1. By Antony Mayfield on November 4th, 2006 at 1:34 am

    Yep – blogs are different to news sites. They are a network medium. It’s interesting to compare the number of posts on the former and articles on the latter, but it’s not comparing apples with apples in any way.

    In fact, given the diversity of websites and approaches to the form that fall within the category of “blogs” a better metaphor might be comparing the bits comprising a fruit salad with apples. 🙂

  2. By Eric Eggertson on November 20th, 2006 at 7:45 am

    Actually, in this case I noticed quite a wide range of commentary that went beyond the “I agree” kind that you often see. A lot of the bloggers were making similar points, but they often used different examples.

    I don’t think the world is a vastly better place because of the large number of blog posts on the Edel-Mart issue, but there was certainly a lively debate that went deeper than the usual drive-by blogging.

    The fact that so many people felt the need to have their voice heard was a result of the story’s impact on the integrity of bloggers, companies and public relations firms, I suspect.

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