Andy on Twitter

  • Amazon announces profits ⅓ of what street expected. Bezos becomes world's wealthiest person. That's just how the Zon roles...,
  • “Be the silence that listens.” — Tara Brach () (thanks ),
  • Wow! ,
  • Everytime I have to go back to the world I think "I just wish this company used for everything". ,
  • Every time I am "forced" to use Microsoft software it is nothing but a major disappointment - think the hardware might be ahead of software,
  • RR points to the sad state of the CMO. Succession is the major issue - aside from the turnover itself ,
  • Of to Christchurch. Brrrrrrrrrrr,
  • Stop whining about Facebook and Google and learn from them - spot bloody on! ,
  • Looking forward to reading this ,
  • Worth a read ,
  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
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The One Crucial Idea…

Down at SXSW they are chatting about (MP3) the Wisdom of Crowds – a book I really enjoyed. There is a key point in the book that gets drawn out over at Bokardo – it’s as much about those who draw out the wisdom of the crowd as it is about the crowds wisdom. Take Google and their Pagerank algorithm as an example.

This notion has special significance for communicators. In a Web 2.0 world you should be monitoring and measuring those that are drawing out the dialogue as much as you and the media. For instance, what appears on Google News or Digg.

Next generation communications measurement systems will give you insight into – and weight accordingly – the “aggregators” of content. They will also start to give consideration to the conversations taking place on those sites. Take Digg as an example. Here it isn’t just about aggregation, it is about the communities assigned weighting of that content and the associated commentary.

The new dimension in communications measurement will be relevance. Not as measured by abstract algorithms or as determined by communicators. But as measured by the wisdom of the crowd.

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