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Congrats to The Southwest Team…

Angela and the crew at Southwest Airlines launched their second blog this week – Nuts About Southwest. It comes close on the heals of the Adopt A Pilot blog which provides a voice for this neat community initiative. Congratulations gang!

The Lark Group provided a helping hand on both projects – but all the credit goes to Angela for having the drive and enthusiasm to get the project off the ground. (And the crew at RD2!)

The blog is getting plenty of attention and feedback. I know Southwest is going to listen to the feedback so keep it coming.

2 Responses

  1. By Angela on April 28th, 2006 at 11:58 am

    Andy –

    Can’t thank you enough for your wisdom and guidance on this nutty adventure. It’s been a wild ride but one I’m so glad we’re taking!

    You are such an asset to us at Southwest and our blog would not be successful without your fingerprints and input along the way. We look forward to continuing to grow our online presence with you at our side!

    Oh…and to anyone out there looking for a great team of web developers…RD2 takes the cake!


  2. By Jeffrey Treem on May 2nd, 2006 at 8:40 am


    You should be proud of the work you did with Southwest, you certainly seemed to have counseled Angela and her team well.

    Within an hour of my posting about the blog last week, Angela contacted me and responded to my comments. I have heard she did the same for other bloggers

    They are not only listening to criticism, but are open to make changes and making this a real community building tool.

    The seem to understand that this is about conversations and engagement, not corporate selling.

    Whatever advice you provided them, it sure seems to have worked.


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