Everything ‘Required Reading’

Chatter gets a much needed boost September_8th

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As much as I like Chatter, it is best a very rudimentary app. Clearly Salesforce are deploying and then growing the feature set. Looking forward to apps on Android in particular. Great to see Seesmic getting on board.
All apps are now about widgets. The idea of accessing a browser to check a feed or engage [...]

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IS SEO Irrelevant September_8th

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Not so sure but Steve makes some good points:
The most important consideration for marketers or anyone who creates content, however, is in the bullets…
"Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so [...]

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Search at the speed of type has implications for marketers September_8th

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Search now faster than the speed of type… ok, like about time, really. Though I wonder what impact this will have on search marketing?
If the idea is to accelerate your experience off the search page, will this place an even greater premium on the top 2-3 search results. Give the results appear in real-time, [...]

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The New Challenge to IT September_7th

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Looking forward to reading Empowered. Everywhere I go I see more and more employees acquiring their own IT and going it alone. They are simply disillusioned with the time/cost/ equation offered by traditional IT. This was pretty enlightening:
The same is true in the way employees are harnessing consumer technologies — social, mobile, video, and cloud. [...]

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Kevin’s good ideas for dealing with email overload August_18th

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I like Kevin’s ideas. While this one is a bit over the top it seemed pretty practical.
Step 1: Create a filter that auto-responds to all unopened emails > 14 days old w/the following message:
Your email (below) is now 14 days old and has not been opened.  To minimize email buildup your email has now been [...]

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Interesting Read July_23rd

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The Risku Manifesto is interesting. This quote resonated:
“There is a philosophy called Contextual Design, every designer at Nokia has been trained in it by the guru Karen Holtzblatt. Everybody has attended her courses and got her very expensive book signed. The idea is that you ask the users what they are doing, then design something. [...]

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On Dell’s Cloud Strategy… July_15th

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Charles’s observations and thoughts on the Azure announcement this week.
Dell’s cloud efforts tend to be one of the company’s best kept secrets. Some vendors’ continual cloud pronouncements tend to blend into a vuvuzela-like drone, but Dell has simply gotten down to the hard work of building workable commercial cloud and hyper-scale data center solutions during [...]

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REX Launches July_15th

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Really excited to see Rex launching. All going well, this product will change lots of lives. Big congrats to Jenny and team. (disclosure, no.8. ventures, a VC firm in which I am a partner, funded Rex Bionics)

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Converting Followers to Activists July_12th

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Ask a marketer how they are doing on the social media front and you are likely to get a long list of data points. Many of these centered on followers. You’ll hear comments like – “Oh we rock on Twitter, like XXX gazillion people are following us”. Or, “our Facebook community is amazing, XX have [...]

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Do Unto Others July_6th

Required Reading

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The gang at Woot hits the AP with their own crazy cross charging rules. Hillarious. Thanks to TechCrunch for the story…
The AP, we can’t thank you enough for looking our way. You see, when we showed off our good news on Wednesday afternoon, we expected we’d get a little bit of attention. But when we [...]

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