Andy on Twitter

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  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
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  • Correlation does not imply causation via @campaignmag,
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Branding in a Recession

Nice site with some great commentary on branding during a recession. This comment is right-on… too many people miss the point of value brands: "Value brands do not just compete on price. Although price is important, value brands also deliver a strong brand experience through customer service, quality products, and brand consistency."

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