Andy on Twitter

  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,

Archive for April, 2007

  • Connect

Technology Is Like Oxygen

… It’s everywhere and we can’t live without it. Imagine what happened this week when Blackberry service was interupted here in the US (thank god I was on a plane from Melbourne to San Francisco at the time!). As Dean points out, this wasn’t the only service interuption of late:

Millions of BlackBerry users lost access to their messages early Wednesday. People filing their taxes electronically at the last minute overloaded Intuit’s servers Monday and Tuesday.

We see technology breakdowns in a lot of places. The security communications system wasn’t fast enough at Virginia Tech. The White House has lost some e-mails relating to the firings of federal prosecutors. In February, a glitch at Dow Jones made some jittery traders wonder if the stock market was crashing. Even Intel, the tech giant, has had trouble locating the e-mails of top executives for an antitrust trial.

So, if you don’t have a back-up plan, you’d better get one…

  • Connect

Why Code-of-Conducts Don’t Have a Role to Play

It’s simple really, because it is a conversation and conversations by there very nature should be free ranging expressions of interest.

While I do believe that anonymity breeds irresponsibility, leave that up to the Blogger to decide. Some blogs might benefit from anonymous posts.

I have a real problem with any formal codes of conduct. And screw civility. I expect people to be very uncivil regarding some of my views. Some very useful conversations can be very uncivil.

But I do draw the line, no hate-speech, nothing nutty or abusive. And, I get to make the call in the context of the conversation.

Code of Conducts exist outside the context of the conversation. The conversation that takes place here, might be very different to that to takes place elsewhere. Why subject them to a common standard?

I also find it particularly concerning that we would somehow, someway subscribe to a group policing mentally in which a few could potentially get together “When we believe someone is unfairly attacking another, we take action.”. This is deeply troubling. Who, for instance, gets to define the “believe” part of that? Sometimes it might be self-evident – such as the attacks on Kathy Sierra. I suspect most won’t be. And the attacks on Kathy aren’t a job for a bunch of self-appointed “blog vigilantes” – they are a job for the Police.

Blogs ultimately should be about transparency. We should revel in what they expose, not seek to limit or hide it. And lets leave the policing to the real police.

:: Backreading ~ ComputerWorld; Scoble; Techmeme; Jeff Jarvis