- WSJ reports on Dell and bloggers…
- Liked this presentation… some good principles that can be applied anywhere:
- find the most passionate 1% of citizens and engage them deeply, not just with the organisation but also with each other
- create ‘third spaces’; unconference events and online communities
- community engagement has to be integrated with communication strategies and planning processes
- creating online communities is only one part also need to go where people are today ie find related communities of interest
- create a community evangelist roll
- … this diagram was insightful as well…
- Reminded me of one of my favorite Drucker quotes:
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.
“Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker
