Great post on competitive analytics. Never fails to amaze me how many PR Pros aren’t aware of all the great free services out there that can give them insight into how both their site and keywords are doing.

As much as we focus on messages as communicators, we also need to focus on keywords and their overall performance. Keywords are much more than search teams… they are the language the people are using to talk about your products. Moreover, this is where the communications and web strategy has to dovetail.