The subscription economy continues to boom.

For many, driving subscriptions has become the core of their businesses, fueled by platforms like Substack.

There is a lot to love. Recurring revenue. A lower pricing decision point. The ability to make money from micro transactions with little capital outlay.

But at what point does it become easier for the consumer to end a subscription? Ideally, this could be done from anywhere. Say, the account credit card screen of your bank. A simple API connection would notify the provider of your decision.

Having just spent more time than I’d like trying to unravel a recurring subscription from Peloton (still not resolved) that AMEX won’t cancel or block for me, there has to be a better way than simply cancelling the credit card.

I’m always surprised how many don’t do a thorough review of their credit cards. For many, it’s a treasure trove of lost cash on unused or unutilised subscriptions. But cancelling them is going to be interesting.

This could be made easier – every subscription should be cancelled from the financial account it is attached to.