Liked Tomaz’ predictions. Have been pondering for some time the idea of a new generation of “unicorns” – or just good old-fashioned startups – that begin to siphon off underserved segments of incumbent’s customer bases.

Ansarada is a great example of this. Sitting at the intersection of information, processes, and collaboration for material events (siphoning from the cloud storage providers and CRM players which offer generic solutions ill-equipped to meet the needs of a material event (IPO, M&A, Audit, etc.). They also smash the prediction that data engineering becomes the new customer success.

Same is true of HR software – which SaaS providers have done a great job of addressing the big enterprise need – but little to address (at a reasonable price) the most basic needs of an org – like, building an org chart, understanding who is on point for what, and what is happening across a team. Much like Xero has done for small business accounting, more start-ups will look to address the needs of the small to medium businesses with far more economical, simpler and easier to use solutions.

Either way, a good read of what’s ahead in 2019. Four more sleeps…