- Angry birds now past 500m downloads. Amazing.
- Square follows our Kaching announcement.
- New Biologic case. Put that on the Christmas list.
- Manvotionals. Classic.
- We are chatting to a few agencies about our main agency relationship.
And, hot job of the week. Super Kiwi Start-up, well funded, great leadership, is looking for a crack marketing leader based in the Bay Area. Heaps to do – must be web and demand generation savvy. Drop me an email if you are interested.
I think it is about time Comm Bank refreshed its main agency relationships. In my opinion the recent centennial promotion is a bland, colour-less expression of Australian history which Australian history is anything but.
There is also little to distinguish it from the the previous B&W promotional series, and while the first series of B&W promotions was a breath of fresh air, I now find I have ‘banner blindness’ to the centennial promotions.
There is no doubt about the execution and quality of production. I think it is simply brilliant, as an agency of Goodby and BMF caliber should be. However I do think they are ‘over-reaching’ a little because they are out of touch with Com Banks audience.
I am not Australian but I do believe that an Australian institution like Com Bank should be more supportive of its national agencies, which are more than capable of successfully developing the Com Bank account.