Air New Zealand does something delightful every year. They send you a Christmas present – at least to the Gold Elite customers.

This year they added a great choice – the ability to donate the value of your gift to the Department of Conversation. An even nicer touch. What makes Air NZ’s work is that they give you a choice – there is a good chance you get something you want.

I remember when Amazon was getting going they’d do something similar – maybe a coffee tumbler, something like that. That’s been long gone.

Thanks Air New Zealand. This is a nice touch.

disclosure: Air New Zealand are a client of Group Lark